Building Trust in a Digital World Kevin Mulleady knows something important: people look you up online before they work with you. When someone searches your name, what do they find? Your online story matters just as much as your job title. What Smart Leaders Do Kevin Mulleady teaches leaders how to share their knowledge online. When you post helpful ideas, people see you as an expert. This builds trust fast. Good leaders don't wait for others to tell their story—they share it